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Hillary a No-Show

2016 Election Media Monitors In-Depth Report

White Plains, NY (May 9, 2016) – Media Monitors, the leader in local media monitoring, released its update on the primary election and the spots that both parties have been running on radio in 82 major markets across America from April 29 to May 8, 2016.

Radio Spots All Active Candidates: Apr 29 - May 8, 2016

In what may indicate Hillary Clinton’s confidence in winning the Democratic Primary Election, or a focus on the general election ahead, she did not run any spots on radio in the last ten days.

But now that we are down to three candidates, everyone appears to be, as they say, keeping their powder dry for the greater contest down the line.

Donald Trump aired 317 spots putting him in the #1 slot, while Bernie Sanders’ campaign bought only 300 spots. Our on-going trend analysis shows what has happened in April alone:

Trending Radio Spots - All Active Candidates Radio Spots "Against" Candidates: Apr 29 to May 8, 2016

There are two groups running negative spots against Donald Trump. The first Our Principles PAC aired 24 spots against the presumptive Republican nominee, while the Super PAC Make America Awesome bought 4 spots against Trump, which brings the total to 28.

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About Media Monitors

Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.

Editors: interview opportunities and graphics are available. Contact Diana Stokey at Media Monitors, 914-428-4600, or e-mail the Media Monitors Newsroom for more information.

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