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…In like a Lamb

2016 Election Media Monitors In-Depth Report

White Plains, NY (April 11, 2016) – Media Monitors, the leader in local media monitoring, released its update on the primary election and the spots that both parties have been running on TV in sixty top DMAs (Designated Market Area) in the last ten days – April 1 to April 10, 2016.

TV Spots - All Active Candidates: Apr 1-10, 2016

Sanders Keeps the Pedal on the Metal

In the last 10 days, Bernie Sanders campaign aired 1,692 spots on TV in our monitored markets.

Slightly behind Sanders was Hillary Clinton For President which ran 1,006 spots.

Ted Cruz’s campaign bought 222 spots on TV, while the Club For Growth Action PAC added another 162 bringing his total to 384 ads.

Donald Trump For President ran 169 spots, while the new PAC Great America added 4 more spots bringing Trump’s total to 173 spots.

The Super PAC New Day Independent Media Committee aired 23 spots for John Kasich.

Always Negatives in Politics

There were 61 spots aired against Donald Trump by the Our Principles Super PAC.

And the group pushing John Kasich, New Day Independent Media Committee bought 6 spots against Ted Cruz.

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About Media Monitors

Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.

Editors: interview opportunities and graphics are available. Contact Diana Stokey at Media Monitors, 914-428-4600, or e-mail the Media Monitors Newsroom for more information.

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