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Johnson, Trump Fade, Clinton On Top

2016 Election Media Monitors In-Depth Report

White Plains, NY (October 3, 2016) – Media Monitors, the leader in local media monitoring, released its update on the primary election and the spots that both parties have been running on radio in 85 major markets across America from September 23 to October 2, 2016.

Radio Spots - All Active Candidates: Sept 23 - Oct 2, 2016

In the last ten days, Hillary Clinton For President aired 15,902 spots, up slightly from our last report at 15,590 ads.

Gary Johnson’s campaign, down from 1,827 last report to 39 spots.

The Great America PAC bought 15 spots, down from 124 spots, while the Republican Party Of St. Johns County Florida added 1 spot, down from 8 in the previous report.

Radio Spots "Against" Candidates: Sept 23 - Oct 2, 2016

On the negative side of the coin, there were a total of 934 spots run with against messaging toward Donald Trump. Priorities USA Action, aired 729 spots, while a new Super PAC, People For The American Way, a known Pro-Democratic organization, ran 205 spots and are defined as a “Voters Alliance.”

There were 119 spots aired against Hillary Clinton paid for by the Reform America Fund Super PAC out of Wisconsin that has targeted Hillary Clinton with their ad campaign, “C is for Clinton.” According to OpenSecrets.org they have spent $1,293,462 against Hillary Clinton.

For up-to-the-minute information, go to www.mediamonitors.com.

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About Media Monitors

Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.

Editors: interview opportunities and graphics are available. Contact Diana Stokey at Media Monitors, 914-428-4600, or e-mail the Media Monitors Newsroom for more information.

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