2016 Election Media Monitors In-Depth Report
White Plains, NY (March 28, 2016) – Media Monitors, the leader in local media monitoring, released its update on the primary election and the spots that both parties have been running on TV in sixty top DMAs (Designated Market Area) in the last ten days – March 18 to March 27, 2016.
Sanders Outspends the Pack
Bernie Sanders For President is steaming right along with the most spots on TV in the last 10 days. The campaign ran 5,414 spots.
Next, Hillary Clinton For President aired 1,214 spots in the same date range.
Ted Cruz’s campaign ran 413 spots, while the Trusted Leadership PAC pitched in 707 spots and the Club For Growth Action PAC added 31, giving Cruz a total of 1,151 spots.
Donald Trump’s campaign bought 853 ads on Broadcast TV.
John Kasich For President ran only 14 TV spots, while the Super PAC New Day Independent Media Committee added 139 spots bring his total to 153 spots.
As far as TV spots aired against candidates, there was only one PAC buying spots against Donald Trump in the last 10 days. Our Principles PAC bought 212 spots with negative messaging against Donald Trump.