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March Madness Begins

2016 Election Media Monitors In-Depth Report

White Plains, NY (March 7, 2016) – Media Monitors, the leader in local media monitoring, released its update on the primary election and the spots that both parties have been running on Radio in our monitored markets in the last 10 days: February 26 to March 6, 2016:

All Political Radio Spots: Feb. 26-Mar.6, 2016

Hillary Clinton Running Hot on Radio

Hillary Clinton ran the most spots on the radio in the last ten days with a total of 6,815 ads. It breaks down as 3,738 spots from her campaign, 2,906 spots from her Super PAC Priorities USA ACTION and another 171 spots were purchased by the SEIU COPE (Service Employees International Union).

Bernie Sanders was in 2nd place in the last ten days with 4,589 spots. Interestingly, they were not all from his campaign, which ran the most at 4,398. He had help from the National Nurses United Patient Protection PAC placing 123 spots and the CWA Working Voices PAC, which added 68 spots.

Ted Cruz was in 3rd place airing 3,024 spots; 979 from his campaign and 2,045 spots by the Keep The Promise I PAC.

Donald Trump For President ran 338 spots placing him in 4th place.

Marco Rubio cleared 261 spots in the last ten days with 208 spots bought by the Super PAC Conservative Solutions and 53 spots by the Cuba Democracy Public Advocacy Corporation.

And now for the “Against” spots:

All Political Radio "Against" Spots: Feb. 26-Mar.6, 2016

Just as the race has narrowed, the “Against” spots on the radio are focused on Hillary Clinton at 166 and Donald Trump at 78.

The spots against Clinton were purchased by Americas PAC (96) and Future45 (20).

Donald Trump attacks are coming solely from Our Principles PAC.

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About Media Monitors

Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.

Editors: interview opportunities and graphics are available. Contact Diana Stokey at Media Monitors, 914-428-4600, or e-mail the Media Monitors Newsroom for more information.

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