White Plains, NY (May 2, 2017) – Media Monitors the Leader in Local Media Monitoring is proud to announce McClatchy, one of the largest newspaper publishers in the United States, has selected the company as its competitive intelligence provider. Media Monitors incorporates market positioning and product messaging into strategic planning tools for media executives and managers. Media Monitors provides essential competitive insights for hundreds of markets in the United States, Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa.
McClatchy operates in 29 US markets covering 14 states and provides a wide array of digital and print formats. Selecting Media Monitors ties in with McClatchy’s commitment to providing near real time research data for their advertisers and audiences.
President & CEO of Media Monitors, Philippe Generali, commented: “McClatchy is famous for its innovative reporting and now with Media Monitors they will be able to offer their clients detailed analysis of their campaigns & trend analysis reporting. Actionable information from Media Monitors will help McClatchy strengthen their audience response and yield a competitive edge.”
McClatchy is a publisher of iconic brands such as the Miami Herald, The Kansas City Star, The Sacramento Bee, The Charlotte Observer, The (Raleigh) News and Observer, and the (Fort Worth) Star-Telegram. McClatchy operates 30 media companies in 29 U.S. markets in 14 states, providing each of its communities with high-quality news and advertising services in a wide array of digital and print formats. McClatchy is headquartered in Sacramento, Calif., and listed on the New York Stock Exchange under the symbol MNI.