White Plains, NY (March 31, 2014) – Media Monitors, the Leader in Local Media Monitoring, and Ad-ID, the industry standard for identifying advertising assets across all media platforms, announced their cooperative effort to fulfill the requirements set forth in the agreement between the advertising industry and SAG/AFTRA to bring increased transparency to radio and TV advertising in general.
Beginning on April 1, 2014, SAG-AFTRA and the Joint Policy Committee will require Ad-IDs for all new union commercial production. Media Monitors endorses the industry move to Ad-ID, and to help facilitate the plan the ad tracking service will provide agencies and creative houses a platform on which to automate the exchange of Ad-ID metadata and upload the creative directly to Media Monitors’ commercial database. Once Media Monitors creates a fingerprint from the creative, subscribers will be able to verify airplay across all the TV and radio stations monitored by Media Monitors.
Media Monitors CEO/President Philippe Generali said, “Ad-ID will not only help the advertising agencies get an accurate picture of what ran where and when, but in addition will also help SAG/AFTRA members track their commercials.”
Ad-ID Chief Growth Officer, Harold S. Geller commented: “We are excited about the cooperation we’ve gotten from Media Monitors and look forward to a long and productive relationship.” Geller added, “Ad-ID fixes an age old industry problem: the uncertain and error-prone link between what spot the advertiser ordered and what actually goes on air. It also removes the need for excessive human intervention and provides an enormous benefit thanks to accuracy, speed and cost savings.”
Ad-ID is the industry standard for identifying advertising assets (broadcast, print and digital) across all media platforms. The company, Advertising Digital Identification LLC was developed as a joint venture of the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) in 2003 to help the advertising industry become more efficient and valuable, from asset management, error avoidance, reduction and resolution, to measurement and accounting. The web-based Ad-ID system is a central, secure source for the industry’s asset identification information, and ensures that all assets are delivered correctly to the media and consumers. Ad-ID serves more than 1,000 advertisers of all sizes and most advertising agencies in the United States. Ad-ID is the preferred advertising identification of the major TV networks, and was named Media Supplier of the Year by Media Magazine in 2012. For more information, visit www.Ad-ID.org.