Media Monitors Awarded Continuation of Accreditation for Radio Spot Data Service
Seven years of continuous MRC accreditation
White Plains, NY (May 13, 2015) – Media Monitors announced today that the Board of Directors of the Media Rating Council (MRC) has voted to continue accreditation of the Media Monitors radio spot data service. President/CEO of Media Monitors Philippe Generali commented, “Earning MRC accreditation seven years in a row takes the dedication of everyone at Media Monitors. It is a particular honor to receive this blue-chip industry recognition of our radio spot data service. The accuracy and quality of our data is paramount, for the benefit of our customers.”
In a message to Media Monitors, George W. Ivie, CEO and Executive Director of the Media Rating Council, said: “We congratulate you for maintaining this important industry standard of quality for the Radio Spot Service.” Media Monitors also announced today that it has now embarked on the intense independent MRC evaluation process that it hopes may lead to accreditation for its popular TV data product.
About the MRC
The Media Rating Council is a non-profit industry association established in 1964 comprised of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently more than 100 research products are audited by the MRC. Additional information about MRC can be found at www.mediaratingcouncil.org.