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Media Monitors Captures by Category

White Plains, NY (January 6, 2011) – Media Monitors, the leader in broadcast and cable monitoring®, released the 2010 Radio, Cable TV and Broadcast TV TOP TWENTY report by high performing categories. This will certainly be the first place that every radio sales department will want to focus on in 2011.

Media Monitors took a deeper look and found the RADIO TOP TWENTY included many of the same players and improvements from Government and Union ads, Cosmetic Skin Care Products and Telecom Bundled Services. Another good sign, Domestic Cars and Trucks ranked higher this past year.

Our Complete Report:

Top 20 in 2010 – Data by Media Monitors

Radio

2009 2010 Class Spot Count
1 1 Insurance Providers 4,432,910
2 2 Fast Food 3,467,886
4 3 Home Centers & Hardware Stores 2,979,355
3 4 Automotive Parts & Services 2,504,708
10 5 Government-Unions-Associations 2,040,291
5 6 Business, Personal & Residential Phone 1,881,925
8 7 Department Stores 1,817,300
14 8 Cosmetics & Skin Care Products 1,588,449
13 9 Cars & Lt Trucks, Domestic Factory 1,561,679
12 10 Banks, S&Ls, Credit Unions 1,538,269
16 11 Cars & Lt Trucks, Asian Factory 1,321,730
6 12 Organizational Advertising 1,312,437
11 13 Television & Cable TV 1,234,522
7 14 Credit Counseling Services 1,183,467
29 15 Telecom Bundled Services 1,062,605
21 16 Food & Beverage Retailers 1,053,020
17 17 Discount Department Store 995,497
15 18 Nutritional Supplements 852,849
19 19 Medicated Products & Remedies-Non-Rx 831,756
24 20 Alcoholic Beverages 726,284

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About Media Monitors

Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.

Editors: interview opportunities and graphics are available. Contact Diana Stokey at Media Monitors, 914-428-4600, or e-mail the Media Monitors Newsroom for more information.

Latest Media Releases

  • P&G Is Top Parent Advertiser for Second Year, Increasing Advertising with 14% More Spots
  • Media Monitors Announces Podcast Monitoring Service
  • Number of New Unique Creative Spots on Radio Jumps 44.6% in April

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The Leader in Local Media Monitoring

From Broadcast TV to Local Cable to Radio to Digital to Podcasts and Newspapers, Media Monitors delivers competitive intelligence in a fast and easy-to-use web platform. Unmatched sales lead-generation and advertising analytics.

Media Monitors Headquarters

1 North Broadway
14th Floor
White Plains, NY 10601

Contact Us

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sales@mediamonitors.com
(914) 428-5971

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(800) 676-3342

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