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Media Monitors Captures Top Broadcast TV Advertisers by Category

White Plains, NY (January 7, 2011) – Media Monitors, the leader in broadcast and cable monitoring®, released the 2010 Broadcast TV TOP TWENTY report by high performing categories.

Media Monitors compared the 2010 BROADCAST TV TOP TWENTY to the figures from 2009. The findings showed that fast food, cars ads topped the list, with improvements in rank by Cosmetics and Skin Care Products, Food and Beverage and Telecom Bundled Services.

Our Complete Report:

Top Cable Advertisers By Category – Data by Media Monitors

Television

1 1 Television & Cable TV
2 2 Fast Food
3 3 Cars & Lt Trucks, Asian Factory
6 4 Cars & Lt Trucks, Domestic Factory
4 5 Insurance Providers
10 6 Cosmetics & Skin Care Products
9 7 Household Cleaning Products General
5 8 Medicated Remedies-Non-Rx
11 9 Food & Beverages
7 10 Business, Personal & Residential Phone Services
12 11 Department Stores
8 12 Discount Department Store
25 13 Candy, Gum, Confectionery & Snacks
14 14 Home Furnishings
13 15 Wireless Carrier
21 16 Dairy Products & Substitutes
16 17 Dental Hygiene Products
28 18 Telecom Bundled Services
23 19 Restaurants, Night Clubs
24 20 Cereals

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About Media Monitors

Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.

Editors: interview opportunities and graphics are available. Contact Diana Stokey at Media Monitors, 914-428-4600, or e-mail the Media Monitors Newsroom for more information.

Latest Media Releases

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The Leader in Local Media Monitoring

From Broadcast TV to Local Cable to Radio to Digital to Podcasts and Newspapers, Media Monitors delivers competitive intelligence in a fast and easy-to-use web platform. Unmatched sales lead-generation and advertising analytics.

Media Monitors Headquarters

1 North Broadway
14th Floor
White Plains, NY 10601

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sales@mediamonitors.com
(914) 428-5971

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800-676-3342

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