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Media Monitors

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Media Monitors Debuts Local Internet Tracking

LAS VEGAS, NV (April 16, 2012) – Media Monitors today released local Internet ad tracking intelligence available in the suite of analytical services already offered for Radio, TV, Cable and Newspapers. The new service tracks local online display advertising by placing data collection equipment physically in the markets we monitor. By tracking online advertising on web properties specifically targeted to that market Media Monitors is accurately providing a view of in-market advertising.

Philippe Generali, President/CEO of Media Monitors commented, “According to BIA Kelsey, US Local Online Advertising is projected to grow from 21 Billion in 2011 to almost 40 Billion by 2016. They project an annual growth rate of 12.7%. Media Monitors had to be there, so we created our new service Local Internet. We’ve built the ultimate strategic weapon to help our clients get a bigger slice of the growing local online advertising pie.”

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About Media Monitors

Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.

Editors: interview opportunities and graphics are available. Contact Diana Stokey at Media Monitors, 914-428-4600, or e-mail the Media Monitors Newsroom for more information.

Latest Media Releases

  • P&G Is Top Parent Advertiser for Second Year, Increasing Advertising with 14% More Spots
  • Media Monitors Announces Podcast Monitoring Service
  • Number of New Unique Creative Spots on Radio Jumps 44.6% in April

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The Leader in Local Media Monitoring

From Broadcast TV to Local Cable to Radio to Digital to Podcasts and Newspapers, Media Monitors delivers competitive intelligence in a fast and easy-to-use web platform. Unmatched sales lead-generation and advertising analytics.

Media Monitors Headquarters

1 North Broadway
14th Floor
White Plains, NY 10601

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(914) 428-5971

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(800) 676-3342

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