Radio Spot Service Accredited by MRC Since 2008
White Plains, NY (March 1, 2016) – Media Monitors announced today that the Board of Directors of the Media Rating Council (MRC) has voted to continue accreditation of the Media Monitors radio spot data service.
President/CEO of Media Monitors Philippe Generali commented, “We have always aimed at being the most accurate and up-to-date monitoring company in the world. Accreditation of spots of less than 30 seconds in length was awarded for the first time this year and is a tribute to our dedicated staff of programmers, discovery personnel and constant feedback from our sales staff. We thank the MRC for recognizing this by granting the service continued accreditation.“
George W. Ivie, CEO and Executive Director of the Media Rating Council, added, “We congratulate Media Monitors for maintaining this important industry standard of quality for the Radio Spot Service, and for extending the scope of what MRC considered, which allowed us to accredit radio spots as brief as 15 seconds in duration for the first time. This clearly demonstrates Media Monitors’ commitment to quality, and to adherence to the most rigorous industry measurement standards.”
About the MRC
The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently more than 110 research products are audited by the MRC. Additional information about MRC can be found at www.mediaratingcouncil.org.