White Plains, NY (August 31, 2011) – Media Monitors has received its renewal of MRC accreditation for its radio spot data. President/CEO of Media Monitors Philippe Generali commented, “It is proof that our processes, methods and the quality of the data we provide our clients are top notch. Hats off to the real solid team work of several hundred people working together for Media Monitors and most importantly, our clients whose continued support allowed us to dedicate the resources needed for quality data.”
In the early 1960s, a US Congressional Committee held hearings on the purpose and accuracy of audience research and considered regulation related to the TV and Radio industries. These hearings resulted in the formation of an Industry-funded organization to review and accredit audience rating services called the MRC – Media Rating Council. The MRC counts 130 Board members in total, representing TV and Radio Broadcasting, Cable, Print, Internet and Advertising Agency organizations as well as Advertisers and Trade Associations. Major US Research organizations seek the MRC accreditation today and, if successful, the year-long stringent audit process brings remarkable credibility in the industry.
“The MRC congratulates Media Monitors on successfully renewing its accreditation,” said George W. Ivie, CEO and Executive Director of the Media Rating Council. “Media Monitors continues to demonstrate that it complies with the MRC’s Standards, a recognized benchmark of quality and full disclosure, and importantly their innovative monitoring process continues to impress our audit committee.”