White Plains, NY (August 26, 2010) – The MRC has granted continued accreditation to Media Monitors for the RADIO SPOT SERVICE. The standards Media Monitors has adhered to in research data ensure valid, reliable and effective information for all users.
Media Monitors was the first radio monitoring service to be audited and accredited by MRC in 2008. MRC accreditation provides subscribers with confidence that Media Monitors is identifying and reporting radio advertising occurrences in accordance with MRC Standards.
President and CEO Philippe Generali remarks, “We continue to pledge to the industry the highest quality data with unmatched speed. And once again, the MRC confirms that our hard work and accuracy has remained consistent.”