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More Clinton, More NRA

2016 Election Media Monitors In-Depth Report

White Plains, NY (July 18, 2016) – Media Monitors, the leader in local media monitoring, released its update on the primary election and the spots that both parties have been running on TV in sixty-one top DMAs (Designated Market Area) in the last ten days – July 8 – 17, 2016.

TV Spots All Active Candidates: Jul 8-17, 2016

In the last ten days on Broadcast TV, Hillary Clinton For President aired 6,978 spots.

The Donald Trump campaign ran no spots, while the National Rifle Association’s Political Victory Fund bought 1,170 spots to support Trump.

The Super PAC, Great America PAC ran two spots on one Detroit TV station three days apart asking for donations for Donald Trump’s effort.

TV Spots "Against" Candidates: Jul 8-17, 2016

On the negative side of the coin, all negative spots were directed toward Donald Trump and his run for President. 5,365 spots were aired by Priorities USA Action, a Super PAC that supports Hillary Clinton.

Another 251 “against” spots were run by NextGen California Action Committee promoting voter registration of young people in the state of California with a clear negative message against Trump.

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About Media Monitors

Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.

Editors: interview opportunities and graphics are available. Contact Diana Stokey at Media Monitors, 914-428-4600, or e-mail the Media Monitors Newsroom for more information.

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