White Plains, NY (January 22, 2014) – Media Monitors announced today that it has earned continued MRC accreditation for its radio spot data service. President/CEO of Media Monitors Philippe Generali commented, “MRC accreditation represents the highest recognition level an organization can receive on the quality of their data. We have maintained accreditation since first receiving it from the MRC in 2008, and I applaud everyone at Media Monitors who ensures the quality of our data and our success.”
In the early 1960s, a US Congressional Committee held hearings on the purpose and accuracy of audience research and considered regulation related to the TV and Radio industries. These hearings resulted in the formation of an Industry-funded organization to review and accredit audience rating services called the MRC – Media Rating Council.
The MRC has nearly 150 member companies, representing TV and Radio Broadcasting, Cable, Print, Internet and Advertising Agency organizations, as well as Advertisers and Trade Associations.
“The MRC congratulates Media Monitors on successfully continuing its accreditation for its local radio spot service,” said George W. Ivie, CEO and Executive Director of the Media Rating Council. “Media Monitors continues to demonstrate that the service complies with the MRC’s Standards, a recognized benchmark of quality and full disclosure, and their innovative monitoring process continues to impress our audit committees.”
About the MRC
The Media Rating Council is a non-profit industry association established in 1964 comprised of leading television, radio, print and internet companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 90 research products are audited by the MRC. Additional information about MRC can be found at www.mediaratingcouncil.org.