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New Totals for BP Advertising on Radio, TV and Cable

White Plains, NY (June 15, 2010) – Here are the new totals for BP advertising in the markets Media Monitors covers. With the latest week, we see increases in units for Radio and TV, but a slight decrease in Cable.

BP Radio TV Cable 3 Media Total
4/20-4/26 2934 799 991 4724
4/27-5/03 15 1 6 22
5/04-5/10 92 1 3 96
5/11-5/17 9 1 1 11
5/18-5/24 77 1 4 82
5/25-5/31 555 1 0 556
6/01-6/07 440 1020 1712 3172
6/08-6/14 1459 1464 1639 4562
Grand Total 4122 1824 2717 8663

 

BP Advertising - June 15, 2010
As you can see, TV has moved ahead of Cable, with Radio on the increase this week.

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Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.

Editors: interview opportunities and graphics are available. Contact Diana Stokey at Media Monitors, 914-428-4600, or e-mail the Media Monitors Newsroom for more information.

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