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One-Sided Radio War

2016 Election Media Monitors In-Depth Report

White Plains, NY (October 31, 2016) – Media Monitors, the leader in local media monitoring, released its update on the Presidential election and the spots that both parties have been running on radio in 85 major markets across America from October 21 – 30, 2016.

Radio Spots - All Active Candidates: Oct 21 - 30, 2016

In the last ten days, Hillary Clinton’s campaign has run 16,008 spots, that is up from 15,531 in our last report.

Priorities USA Action, the Super PAC, aired 1,897 spots on behalf of Hillary Clinton. In our last report they ran 1,271 ads.

Donald Trump For President bought 781 spots, up from the 29 that we reported last time.

The Super PAC The 2016 Committee aired 461 spots for Donald Trump in the last ten days, down from 1,114 in our last report.

The Democratic Party of Illinois bought 342 spots in support of Hillary Clinton, while a Super PAC called Hardhats For America ran 334 spots for Clinton. Both are new to this report.

AFSCME (American Federation of State, County and Municipal Employees) ran 159 Pro-Clinton ads.

The PFAW (People For The American Way) Super PAC ran 41 spots in support of Clinton, while the Super PAC, Local Voices added 10 pro-Clinton spots.

And finally, the National Rifle Association’s Institute For Legislative Action bought 3 spots in support of Trump.

The total number of spots run for Hillary Clinton was 18,791, while the total for Donald Trump was 1,245 ads.

Radio Spots "Against" Candidates: Oct 21 - 30, 2016

On the negative side of the ledger, there were 2,100 spots run against Donald Trump by Priorities USA Action in the last ten days. That is down from 2,359 in our last report.

Next, the Super PAC, PFAW (People For The American Way) aired 261 spots against Donald Trump.

America’s PAC ran only 49 spots against Hillary Clinton.

The AFSCME (American Federation of State, County and Municipal Employees) added 26 spots against Donald Trump. And Local Voices placed 6 spots against Donald Trump.

The total number of spots aired against Donald Trump was 2,393 spots, while the total number against Hillary Clinton on radio was 49.

For up-to-the-minute information, go to www.mediamonitors.com.

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About Media Monitors

Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.

Editors: interview opportunities and graphics are available. Contact Diana Stokey at Media Monitors, 914-428-4600, or e-mail the Media Monitors Newsroom for more information.

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