In today’s digital world, consumers’ path to purchase almost always includes using a search engine. “Radio Drives Search,” the new study conducted by research company Media Monitors in association with the Radio Advertising Bureau, proves that advertising on radio drives a 29% incremental lift in brand online search results. Radio can play a pivotal role in influencing a consumer’s path to purchase, as they continue to learn about and shop for brands and products across a multitude of devices.
