White Plains, NY (October 8, 2010) – Belo Corp. (NYSE: BLC) has retained Media Monitors as the provider of competitive market intelligence in 14 markets which represents 19 broadcast TV stations and two regional cable news networks. The multi-year agreement covers all available Media Monitors’ services: Local Cable, Broadcast TV, Radio and Newspaper.
Steve McIntosh, Belo’s Vice President / General Manager of Advertising Customer Services said, “Belo Corp.’s group of television stations are pleased to partner with Media Monitors for cutting edge market analysis tools. We believe the Media Monitors suite of tools will better enable our local sales teams to more effectively analyze market trends and more rapidly capitalize on revenue opportunities.”
President and CEO of Media Monitors Philippe Generali added, “We are honored that Belo’s business plan included Media Monitor’s data. Helping industry leaders generate sales and create growth is what we are all about. Belo is a major stake holder in media decisions and we welcome them to our expanding customer list.” About Belo Corp.
Belo Corp. (NYSE: BLC), one of the nation’s largest pure-play, publicly-traded television companies, owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, and the CW, reach more than 14 percent of U.S. television households in 15 highly- attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Treasury Operations, at 214-977-6835.