2016 Election Media Monitors In-Depth Report
White Plains, NY (February 23, 2016) – Media Monitors, the leader in local media monitoring, released its update on the primary election and the spots that both parties have been running on the Radio.
For this week’s report, we wanted to present the data in a little different way. We combined the Super PAC and Campaign totals to give a clearer look at the race so far. We also eliminate anyone who suspended their campaign for President.
Ted Cruz Launched Seven Times More Ads than Trump
In a campaign season that has keep the pundits busy trying to analyze what has happened, there is some evidence that free publicity may work as well as radio or TV.
Donald Trump may be in 4th place out of all candidates using radio, but is clearly the front-runner in most polls.
Looking inside the numbers: Ted Cruz’s support from Super PACs is greater than any other candidate.
Keep The Promise I aired 9,839 spots for Cruz; 75% of all the spots that were run so far for Cruz: 13,094. The Super PAC Courageous Conservatives ran 259 spots and Keep The Promise* cleared 445 spots. The Lone Star Committee ran 214 spots for Cruz, while Ted Cruz’s campaign ran 2,337 spots.
Hillary Clinton also got a boost from her Super PAC. Clinton aired 8,803 spots in total with Priorities USA Act running 2,362 spots, or almost 30% of her spots run so far.
Bernie Sanders, running spots only from his campaign chest, clocked in with 5,467 ads.
Dr. Ben Carson’s Super PAC called Our Children’s Future ran only 375 spots, while his campaign aired 2.672 spots bringing his total to 3,047 spots.
Marco Rubio aired 2,501 spots in total, with his Super PAC Conservative Solutions PAC paying for 2,075 spots and his campaign running 426 ads. With only 17% of his ads being purchased by his campaign, on-going fund raising will be a priority.
Donald Trump tells everyone his campaign is self-funded and indeed, the only spots that were run for him came from his political corporation, to the tune of 1,826 spots so far.
And finally, John Kasich is being supported by the Super PAC New Day For America that ran 36 radio spots since January 1st of this year.
*According to BallotPedia: Keep the Promise II and Keep the Promise III along with Keep the Promise PAC were established by attorney Dathan Voelter of Austin, Texas; Keep the Promise I was setup by New York accountant Jacquelyn James. Collectively, at the end of 2015, the four Super PACs had raised just over $39 million in support of Cruz’s candidacy.