At Kmart, the Lights Fade Out on TV, Radio and Cable Retailers make or break their year during the period between Thanksgiving and Christmas, which … [Read more...] about Attention Broadcasters: Sears’ Advertising Spend Data Signals New Priorities
A Framework for Analyzing Automotive Advertising
The need for an automotive specific analytics tool Media Monitors is a proven and powerful tool for sales lead generation and advertising analytics … [Read more...] about A Framework for Analyzing Automotive Advertising
Better Reception: How to Make the Case for Radio in the Marketing Mix
The 2018 outlook for radio advertising spend is a mixed bag, according to a recent survey by Borrell Associates for the Radio Advertising Bureau. … [Read more...] about Better Reception: How to Make the Case for Radio in the Marketing Mix
How to Find, Pitch and Win Radio Advertising Clients in 2018
Even in a highly fractured media market, radio still captures the public’s attention in a big way. It appeals to everyone, regardless of age, … [Read more...] about How to Find, Pitch and Win Radio Advertising Clients in 2018