Blog

Challenger Takes Advantage of TV and Cable to Bring Buyers into Showrooms Auto consumers looking for quality, reliability and style often turn to … [Read more...] about Toyota and Kia Face Off: Parallel Universes in Advertising

(October 29, 2019) White Plains, NY - As the Getty fire climbs the canyons in Los Angeles, evacuations are underway and residents are tuning in to … [Read more...] about As Fires Burn, Los Angeles Listeners Turn to Local Radio for Live Updates

Home Depot, GEICO, Liberty Mutual and McDonald’s Aired the Most Spots Thus Far There’s definitely a car theme running through the latest advertiser … [Read more...] about In the First Part of 2019, Auto and Insurance Advertisers Turned Up the Heat

(July 8, 2019) Every year, basketball fans – especially those of underdog teams – hotly anticipate the NBA draft. After all, their local teams have a … [Read more...] about The Real Winner of the NBA Draft? Local Radio

Tourism Bureaus Airing the Most Spots Often Rank Among "Best Places to Travel" Designation Summer, of course, is the biggest travel season of the … [Read more...] about Israel and California Lead Media Monitors’ List of Top National Travel and Tourism Advertisers

Taking Advantage of Trends, Bath and Windows Advertisers Dominate TV, Radio and Cable It’s spring, and anywhere we look, someone is starting a new … [Read more...] about Home Improvement Brands Focus Ad Strategies on Robust Remodeling Market

Tax Preparers Aired Most Spots on Local Cable It’s tax season, and with uncertainty high over the new Tax Cuts and Jobs Act of 2017 (TCJA), many … [Read more...] about Taxpayer Anxiety? Intuit, Optima Tax Relief Lead the List of Advertisers

At Kmart, the Lights Fade Out on TV, Radio and Cable Retailers make or break their year during the period between Thanksgiving and Christmas, which … [Read more...] about Attention Broadcasters: Sears’ Advertising Spend Data Signals New Priorities