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Tourism Bureaus Airing the Most Spots Often Rank Among "Best Places to Travel" Designation Summer, of course, is the biggest travel season of the … [Read more...] about Israel and California Lead Media Monitors’ List of Top National Travel and Tourism Advertisers

Taking Advantage of Trends, Bath and Windows Advertisers Dominate TV, Radio and Cable It’s spring, and anywhere we look, someone is starting a new … [Read more...] about Home Improvement Brands Focus Ad Strategies on Robust Remodeling Market

Tax Preparers Aired Most Spots on Local Cable It’s tax season, and with uncertainty high over the new Tax Cuts and Jobs Act of 2017 (TCJA), many … [Read more...] about Taxpayer Anxiety? Intuit, Optima Tax Relief Lead the List of Advertisers

At Kmart, the Lights Fade Out on TV, Radio and Cable Retailers make or break their year during the period between Thanksgiving and Christmas, which … [Read more...] about Attention Broadcasters: Sears’ Advertising Spend Data Signals New Priorities

The need for an automotive specific analytics tool Media Monitors is a proven and powerful tool for sales lead generation and advertising analytics … [Read more...] about A Framework for Analyzing Automotive Advertising

The 2018 outlook for radio advertising spend is a mixed bag, according to a recent survey by Borrell Associates for the Radio Advertising Bureau. … [Read more...] about Better Reception: How to Make the Case for Radio in the Marketing Mix

Even in a highly fractured media market, radio still captures the public’s attention in a big way. It appeals to everyone, regardless of age, … [Read more...] about How to Find, Pitch and Win Radio Advertising Clients in 2018